As a mission-focused Benefit Corporation, developing outreach programs designed to help consumers preserve and improve their health is at the core of what we do.
Understanding the relationship between diagnostics and therapeutics in our healthcare delivery system is fundamental to understanding why testing is so important. Every administrator of every healthcare organization in the world is keenly aware of the fact that health and wellness screening is not only an extremely effective case-finding effort, it is the foundation upon which some of the most impressive success stories have been built.
Case in point: How an also-ran became the best-selling drug of all time
PRECISION MEDICINE begins with PRECISION TESTING
Product and service providers on the treatment side of healthcare stand to gain much more from a GET TESTED outreach campaign than providers of diagnostic products and services because the therapeutics market is much larger than the diagnostics market, and the giant derives its strength from the services of the elf. Without testing, the entire model for delivering quality healthcare would fall apart. Lab and scan reports contain much of the evidence that clinicians need in order to provide evidence-based care.
For some patients, however, the out-of-pocket cost for testing is a substantive barrier to care. Since testing often serves as yet another deductible, copayment or self-pay friction point for patients who are attempting to access appropriate care, our mission is to ease that burden by educating consumers about affordable options for the screening and diagnostic testing services they need.
Toward that end, since 2001 we have been using and licensing our 1-800-GET-TESTED service mark as a direct response mechanism to provide information about how to access the highest quality screening and diagnostic testing services with the lowest possible out-of-pocket costs.
Soon after launching our first 1-800-GET-TESTED outreach program as a public service for free body composition testing in collaboration with the American Society of Bariatric Physicians (now the Obesity Medicine Association) over 22 years ago, we changed our service delivery model from live referrals to a recorded greeting with an IVR locator, and subsequently edited the greeting to direct callers to the organization's Find a Clinician page.
We believe our referral service is an important element of empowering consumers to take charge of their own health, and we support that effort by utilizing compelling direct response mechanisms as one-click transporters to bring healthcare consumers to an online destination for further information about testing and follow-up care. We also ensure that the primary digital engagement page has at least one prominently positioned link for access to properly vetted healthcare providers who treat patients with dignity, compassion and the highest standards of personalized care.
Building an outreach campaign around compelling and easy-to-remember direct response mechanisms significantly lowers the 'AS' component of the ROAS calculation because much smaller units of media time and space are required in order to generate calls and clicks and deliver your messaging to an attentive and fully engaged audience, i.e., callers and site visitors who are listening to your downstream messages, reading and viewing your content, and completing qualifying actions to progress along the educated-to-motivated conversion pathway.
Feel free to contact us if you have any questions or if you would like to discuss public benefit partnership opportunities.
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We look forward to hearing from you!